Meralco, OMF win 13 top citations at 53rd Anvil Awards
The Manila Electric Company (Meralco) and its corporate social responsibility arm, One Meralco Foundation (OMF), bagged four Gold and nine Silver Awards at the Public Relations Society of the Philippines (PRSP)’s 53rd Anvil Awards recently held at the Shangri-La Hotel at The Fort, Taguig City.
The Anvil Awards, dubbed as “the Oscars” of Philippine public relations, recognizes outstanding public relations programs, campaigns, and tools that exemplify the highest standards of PR practice in the country.
Meralco won a Gold Anvil for Meralco Advisory: Enlightening Customers about Power Rates Adjustments. Initiated in 2013, the Meralco Advisory keeps on raising the bar as the first and only infomercial in the world that addresses the issue of monthly electricity rate adjustments, while educating consumers on managing their power consumption through energy-efficiency tips.
One Meralco Foundation won a Gold Anvil for Football for Peace, a partnership with the Philippine Marine Corps that aims to promote peace through sports, especially among children in war-torn areas. Also winning a Gold Anvil was OMF & Project Liwanag PH’s Partnership, a sustainable grassroots solar electrification project supported by OMF which has helped energize Aeta communities in Tarlac. OMF’s Meralco Energy Education program likewise won a Gold Anvil for its breakthrough as a learning initiative that promotes the responsible use of electricity in high schools and elementary schools throughout the Philippines.
The following Meralco and OMF programs garnered Silver Anvil Awards: Laging Handa, The One Meralco Back-to-School Program; Meralco Corporate Governance Awareness Campaign; The Relocatees & Informal Settlers Electrification (RAISE) Program; Access to Technology for Off-grid Public Schools through School Electrification Program; Communicating the Meralco Refund of Over-Recoveries for 2014-2016; and Advocating Consumer Empowerment Amidst February Rate Spike.
Meralco also won Silver Anvils for the following PR tools: Laging Handa: The One Meralco Back-to-School Program; the MVP Academic Achievement Awards; and the 2017 Meralco and One Meralco Foundation unified annual reports.